Media Center

The Media Center is Sponsored by

    • Media/Press Registration – Media registration is open.  Register here.

Online Press Kit
Once again, ARM TechCon 2013 will be a green event with no physical press collateral allowed in the onsite Media Center. Exhibitors are invited to submit press releases and press kits for posting on our online media center to ARM TechCon 2013 by emailing up to three documents as attachments, accompanied by PR contact details to Please specify your company name and “ARM TechCon 2013 Press Kit” in the subject line. Contact the Linda Uslaner at (516) 562-5843 for more information.

Press Releases and Online Press Kits

ARM® TechCon 2013™ Offers Free ARM Accredited Engineer Training and Developer-Focused Workshops

Echelon and Marvell Spur Development of Interoperable Industrial-Strength Wireless Devices for the Industrial Internet of Things Market
Echelon Broadens its Technology Platform to Jumpstart the Emerging Industrial Internet of Things (IIoT) Market

XMOS creates the next wave in programmable system-on-chip products

XMOS and Silicon Labs join forces to deliver the next wave in programmable SoCs

XMOS startKIT, a 500MIPS multicore development board for $14.99

ASSET InterTech and Arium join forces to increase visibility into complex system development

ASSET’s Arium software debugger turbo charges ARM’s System Trace Macrocell

ARIUM Asset ARM TechCon press presentation

SYSGO offers improved multi-core support with new PikeOS 3.4 release

Express Logic To Present Paper on Source Code Quality at ARM TechCon 2013

Express Logic Launches Embedded GUI Development Tools Optimized for Small Footprint

Express Logic Hires Industry Veteran Ken Maxwell to Direct GUI Development

IAR Systems Releases New Version of Leading Development Tools for ARM

IAR Systems is the Leading Vendor of Development Tools for ARM Cortex-M MCUs

IAR Systems Launches Sponsor Program to Further Boost Eco-Friendly Development

Green Hills Supports ARM Cortex A5

Green Hills Supports IronKey

Green Hills Teams with ViaSat

Media Center Location & Hours
The Media Center is located on the 2nd floor of the Santa Clara Convention Center in Rooms 203/204. The Media Center hours are as follows:

Tuesday, October 29: 8:00 a.m. – 7:00 p.m.
Wednesday, October 30: 9:00 a.m. – 6:30 p.m.
Thursday, October 31: 9:00 a.m. – 4:00 p.m.

Request the Press List
To receive the ARM TechCon 2013 press list, you must be a registered exhibitor for the event. The press list will be available starting September 29 and will be accessible in the exhibitor portal. To be added to the electronic distribution list, please mail Linda Uslaner at

Meeting Rooms in the Media Center
For exhibitors needing space for press meetings at ARM TechCon 2013, a limited number of press interview rooms are available in the Media Center. There are six rooms available, which accommodate four people. Rooms can be scheduled in 30-minute intervals on each day of the conference. To schedule a room please contact Linda Uslaner at

When booking a meeting the following information is needed:

  • Company name
  • Media/analyst contact
  • Number of people
  • Date/Time
  • PR Contact

About Racepoint Group
Racepoint Group is a global public relations agency defining the new model of communications through our deep understanding of the evolution of traditional and social media. A team comprised of passionate and creative PR professionals, we partner with our clients to deliver inspired, strategic and fully measurable communications campaigns. We create compelling content and tailor-made strategies to drive engagement, build brand affinity, influence mindshare and impact business goals. Find out more about Racepoint Group by following these links:

Media/Press Registration Information
If you are interested in registering for a press pass, please review the required credentials below and be prepared to show media identification and a recently published industry-related article onsite.

Required Credentials for Press & Analysts
To qualify for a complimentary media pass for ARM TechCon, the applicant must cover the industry on a regular basis by writing regular reports or publishing relevant articles on the industry that are not solicited by an exhibiting company and are not confidential. Private consultants who are paid by an individual company are not eligible for a media pass, and should request a pass from the sponsoring company. Additional information on requirements for press and analysts is as follows.

One of the following credentials must be presented in advance to ARM TechCon before press and analyst registration can be approved:

  • Trade/Business Publications; Online/News Services
  • Industry Analysts
  • Online News Outlets
  • Association Publications/Newsletters
  • Freelance Writers and Authors

Trade/Business Publications; Online/News Services

Reporters from industry trade publications, newspapers and wire services must provide a sample of an article published within the past six months that clearly displays authorship.

Industry Analysts
Writers from internationally recognized market research or financial institutions who consistently write for regularly published newsletters and/or reports must provide a sample of an industry-related report published within the past six months that clearly displays authorship.

Online News Outlets
An online news outlet must contain original news content above and beyond links, forums, troubleshooting tips and reader contributors, and have a readership of over 1,000 per month. Each news outlet must have a paid reporting staff of two or more and must post original, dated, industry-related news at least once per week.

Association Publications/Newsletters
Reporters from internationally recognized magazines, newspapers or newsletters produced by industry associations must provide an article published within the past six months. Newsletter reporters must have a registered subscriber base of at least 500.

Freelance Writers and Authors
Persons requesting freelance credentials must provide an article published within the past six months. Those who freelance occasionally and are employed by non-news organizations are not eligible for media credentials. We reserve the right to refuse media badges, without cause, during pre-registration as well as onsite media registration. Please be advised that, due to high demand, media badges are limited in number.

If you have any additional questions, please contact:

Linda Uslaner, Marketing Director
(516) 562-5843 or