EXPO HALL THEATER

Expo Hours
WEDS:
10 – 6
THURS:
10:30 – 5:30
11:15 AM – 11:45 AM 10/1
Weds
Live Code – Qt by Digia
12:00 PM – 12:30 PM Drone Teardown! – Rich Quinnell, IoT World
12:45 PM – 1:15 PM  Break
1:30 PM – 2:00 PM HP New Server Announcement – Dr. Tom Bradicich, VP of Engineering, HP Servers
2:15 PM – 3:00 PM ARM Boot Camp – Chris Shore, ARM
3:15 PM – 3:45 PM  IBM
4:00 PM – 4:30 PM Wearables and Speech Recognition (Demo) – Bernie Brafman, VP of Business Development, Sensory
 
10:45 AM – 11:15 AM 10/2
Thurs
Realizing the Benefits of GPU Compute Today! – Roberto Mijat, ARM
11:30 AM – 12:15 PM Xilinx Teardown!
12:30 PM – 1:00 PM ARM and the Data Center
1:15 PM – 1:45 PM Samsung
2:00 PM – 2:30 PM MultiTech Systems – “Design at the Speed of Thought” – Dan Quant, VP of Product Management & Marketing
2:45 PM – 3:15 PM “Mind of the Engineer” Research Report – Rick Merritt, EE Times
3:30 PM – 4:15 PM  Passport Program Prize Giveaway!

Anyone who’s previously attended ARM TechCon knows one of the highlights is the Expo Theater on the expo show floor. It’s an often-raucous pavilion where attendees interact with presenters, compete to win prizes, and, by the way, learn a whole lot about ARM technology and ARM partners. This year, we feature a product teardown of a popular minidrone helicopter; an interesting audience-participation presentation of EE Times’ “Mind of the Engineer” research report; the annual “mini Boot Camp” to get you prepped for the rest of the show; and many product demos, announcements, training sessions, and the like. Of course, at the end of the show, we give away a multitude of ARM-based prizes to winning attendees participating in the Exhibitor Passport Program. Be sure to get a good seat for every session this year!

Wednesday, Oct. 1

11:15am – 11:45am
“Live Code: Accelerating Your Embedded Development”
Discover where designer meets programmer and learn about Qt / C++ based embedded application development, Open GL integration, and using powerful new Qt5 features. Attendees will qualify for a free Toradex Development Kit.

Learn to optimize your embedded development by accelerating prototype creation and leveraging the cross-platform capabilities of Qt/C++ application and UI development to deploy performing applications for high- to low-end ARM hardware. In this live coding presentation, we’ll demonstrate the Qt Creator IDE in practice by creating an incremental mock-up of a device UI and deploy it into a Freescale i.MX6-based Apalis Computer on Modules from Toradex. We will also talk about pre-built Qt software stacks to reduce time-to-market for embedded device creations based on an Android and Linux Kernel.
Presenter: Louis Meadows, Sales Engineer, Digia

12:00pm – 1:00pm
“Product Teardown: Parrot Rolling Spider Microdrone”
Drone aircraft are making news, and a popular one that’s just started shipping is Parrot’s Rolling Spider microdrone. Controlled by a smartphone, it has autopilot flight stabilization and a mini camera for snapping pictures from above. It’s got ARM inside, and we’re going to take one apart to see exactly what else is in there and how it works.
Presenter: Rich Quinnell, Editor-in-Chief, IoT World

12:45pm – 1:15pm
Break

1:30pm – 2:00pm
HP Announcement – “ARM Servers: Finally Ready for Enterprises, Clouds, and Labs”
Please join us for an exciting HP Server announcement. Dr. Tom Bradicich, Vice President of Engineering, HP Servers, will be hosting an entertaining session with several senior executives from the IT industry, as they unveil two exciting new ARM servers. Please don’t miss it!

2:15pm – 3:00pm
“ARM TechCon Boot Camp” – Chris Shore of ARM leads his annual entertaining look at the highlights of the ARM TechCon show and important recent developments from ARM and its ecosystems partners. If you’re looking to get up to speed quickly on what’s new in the ARM community, and get recommendations for places to visit during the show, Boot Camp is a must-attend!

3:15pm – 3:45pm
IBM – Details to come

4:00pm – 4:30pm
“Wearables: Speech Recognition and ARM Cortex-M MCUs” – ARM
A demo-based conversation around what the future holds for wearable speech-recognition technology with ARM and Sensory. Demo and presentation by Bernie Brafman, VP of Business Development, Sensory Inc.

Thursday, October 2

10:45am – 11:15am
“Realizing the Benefits of GPU Compute Today!”
Heterogeneous and GPU compute technologies, enabled by ARM Mali-T600 and Mali-T700 series of GPUs, deliver a host of benefits: accelerating data-parallel computation while simultaneously reducing system work load; reducing platform energy consumption while increasing system throughput; and enhancing your system’s value by consolidating functionality while reducing programmers’ effort. This presentation will illustrate and analyse real-life examples from ARM ecosystem partners who have enabled such benefits. Applications discussed include: ISP processing, HDR photography, panorama stitching, gesture user interfaces, HEVC and VP9 codecs, computer vision and more.
Presenter: Roberto Mijat, ARM

11:30am – 12:15pm
“Xilinx Teardown – What’s In There Besides Zynq?” Xilinx tears open National Instrument’s VirtualBench and Cloudium’s Integrated Media Processing platform and discusses how they’re designed and built.

12:30pm – 1:00pm
“ARM and the Data Center”
An ARM executive takes the expo theater audience through a journey of ARM’s role in the data center and provides insight into processor and design improvements that improve data center performance, security, and efficiency.

1:15pm – 1:45pm
Samsung session – Details to come

2:00pm – 2:30pm
MultiTech session – “Design at the Speed of Thought” – Dan Quant, VP of Product Management & Marketing, MultiTech Systems

2:45pm – 3:15pm
“What Makes Engineers Tick?”
In this interactive session, we’ll present some findings from the EE Times “Mind of the Engineer” study. Are you a risk taker? Introverted or extroverted? Do you think others see engineers as contented or ambitious? We’ll have the answers from this year’s study, and the audience will be invited to respond to, enhance, challenge, and have fun with the findings.
Presenter: Rick Merritt, Silicon Valley Bureau Chief, EE Times

3:30pm – 4:15pm
Passport Program Prize Giveaway! – Come to the theater with your completed Exhibitor Passport and learn if you’ve won one of a slew of great prizes: a drone, digital camera, notebook, & more!