EXPO HALL THEATER

Expo Hours
WEDS:
10 – 6
THURS:
10:30 – 5:30
11:15 AM – 11:45 AM 10/1
Weds
Live Code: Learn to Accelerate Your Embedded Development- The Qt Company
12:00 PM – 12:30 PM Drone Teardown! – Rich Quinnell, IoT World
12:45 PM – 1:15 PM  Break
1:30 PM – 2:00 PM HP Server Technology Announcement – Dr. Tom Bradicich, VP of Engineering, HP Servers
2:15 PM – 3:00 PM ARM Boot Camp – Chris Shore, ARM
3:15 PM – 3:45 PM IBM: Intelligent Database for ARM-based Devices and the Internet of Things
4:00 PM – 4:30 PM Optimized Speech Recognition and ARM Cortex-M MCUs (Demo) – Sensory, STMicroelectronics, and ARM
 
10:45 AM – 11:15 AM 10/2
Thurs
Meet the Revolutionaries Making GPU Compute a Reality! – Roberto Mijat, ARM
11:30 AM – 12:15 PM Xilinx Teardown!
12:30 PM – 1:00 PM Kickstarter and ARM – It’s All About Opportunities
1:15 PM – 1:45 PM Samsung
2:00 PM – 2:30 PM MultiTech Systems – “Design at the Speed of Thought” – Dan Quant, VP of Product Management & Marketing
2:45 PM – 3:15 PM “Mind of the Engineer” Research Report – Rick Merritt, EE Times
3:30 PM – 4:15 PM  Passport Program Prize Giveaway!

Anyone who’s previously attended ARM TechCon knows one of the highlights is the Expo Theater on the expo show floor. It’s an often-raucous pavilion where attendees interact with presenters, compete to win prizes, and, by the way, learn a whole lot about ARM technology and ARM partners. This year, we feature a product teardown of a popular minidrone helicopter; an interesting audience-participation presentation of EE Times’ “Mind of the Engineer” research report; the annual “mini Boot Camp” to get you prepped for the rest of the show; and many product demos, announcements, training sessions, and the like. Of course, at the end of the show, we give away a multitude of ARM-based prizes to winning attendees participating in the Exhibitor Passport Program. Be sure to get a good seat for every session this year!

Wednesday, Oct. 1

11:15am – 11:45am
“Live Code: Learn to Accelerate Your Embedded Development”
Discover where designer meets programmer and learn about Qt / C++ based embedded application development, Open GL integration, and using powerful new Qt5 features. Attendees will qualify for a free Toradex Development Kit.

Learn to optimize your embedded development by accelerating prototype creation and leveraging the cross-platform capabilities of Qt/C++ application and UI development to deploy performing applications for high- to low-end ARM hardware. In this live coding presentation, we’ll demonstrate the Qt Creator IDE in practice by creating an incremental mock-up of a device UI and deploy it into a Freescale i.MX6-based Apalis Computer on Modules from Toradex. We will also talk about pre-built Qt software stacks to reduce time-to-market for embedded device creations based on an Android and Linux Kernel.
Presenter: Louis Meadows, Sales Engineer, The Qt Company

12:00pm – 12:30pm
“Product Teardown: Parrot Rolling Spider Microdrone”
Drone aircraft are making news, and a popular one that’s just started shipping is Parrot’s Rolling Spider microdrone. Controlled by a smartphone, it has autopilot flight stabilization and a mini camera for snapping pictures from above. It’s got ARM inside, and we’re going to take one apart to see exactly what else is in there and how it works.
Presenter: Rich Quinnell, Editor-in-Chief, IoT World

12:45pm – 1:15pm
Break

1:30pm – 2:00pm
HP Announcement – “ARM Servers: Finally Ready for Enterprises, Clouds, and Labs”
Please join us for an exciting HP Server announcement. Dr. Tom Bradicich, Vice President of Engineering, HP Servers, will be hosting an entertaining session with several senior executives from the IT industry, as they unveil two exciting new ARM servers. Please don’t miss it!

2:15pm – 3:00pm
“ARM TechCon Boot Camp” – Chris Shore of ARM leads his annual entertaining look at the highlights of the ARM TechCon show and important recent developments from ARM and its ecosystems partners. If you’re looking to get up to speed quickly on what’s new in the ARM community, and get recommendations for places to visit during the show, Boot Camp is a must-attend!

3:15pm – 3:45pm
IBM: “Intelligent Database for ARM-based Devices and the Internet of Things”
IBM’s Informix is forging new frontiers as the intelligent database of choice for edge devices and gateways by providing unprecedented performance and scalability to applications that leverage sensor data. In this session, IBM will explain how, with more processing occurring at the gateway level, Informix is optimized for embedded data management, including support for ARM processors. They’ll discuss how Informix offers its TimeSeries and spatial features for faster analytics with in-memory queries for real time actionable insights to bring intelligence to the Internet of Things.

4:00pm – 4:30pm
“Optimized Speech Recognition and ARM Cortex-M MCUs (Demo)” – Sensory and ARM
As new devices in emerging IoT and wearable applications become smaller, truly hands-free operation will significantly enhance the user experience. With true hands-free, there is no need to push small buttons or navigate a complicated user interface on a tiny screen. However, battery life is also key. This session will show you how a robust, always-on voice trigger was ported to a general-purpose ARM Cortex-M4 MCU. Using minimal MCU computing and memory resources, exceptionally low-power consumption was achieved while listening for the voice trigger. Once the trigger has woken the MCU, all of the MCU resources are available for managing the device application.
Participants:
Bernie Brafman, Vice President of Business Development, Sensory Inc.
Ali Iranpour, Mobile Segment Manager, ARM
Sean Newton, Field Applications Engineering Manager, Microcontrollers, Memories, Secure MCUs, STMicroelectronics

Thursday, October 2

10:45am – 11:15am
“Meet the Revolutionaries Making GPU Compute a Reality!”
A technology that can improve accuracy and robustness of computer vision? Reduce time to market and power consumption for new codecs such as HEVC and VP9? Bring your photography and multimedia experience to the next level? All of this is now possible on mobile and consumer devices! Come and hear directly from the people that are making this happen through the use of energy-efficient ARM CPUs and Mali GPUs, translating the merits of these great architectures into tangible benefits for you and your consumers.

The panel will be moderated by Roberto Mijat, Visual Computing Marketing Manager at ARM and will include:
Nao Yoshikawa, Director of Marketing, ArcSoft
Mukund Srinivasan, General Manager Consumer and Mobility Business, Ittiam Systems
Neil Trevett, President, The Khronos Group

11:30am – 12:15pm
“Xilinx Teardown – What’s In There Besides Zynq?” Xilinx tears open National Instrument’s VirtualBench and Cloudium’s Integrated Media Processing platform and discusses how they’re designed and built.

12:30pm – 1:00pm
“Kickstarter and ARM – It’s All About Opportunities”
With more than 1,800 successfully funded technology projects, Kickstarter has changed project funding for good. Kickstarter’s technology and design community manager Nick Yulman joins Dominic Pajak, embedded strategist with ARM, to discuss technology Kickstarters from both sides – how you can get your project ideas off the ground and how electronics vendors can address this emerging user base.

1:15pm – 1:45pm
Samsung session – Details to come

2:00pm – 2:30pm
MultiTech session – “Design at the Speed of Thought” – Dan Quant, VP of Product Management & Marketing, MultiTech Systems

2:45pm – 3:15pm
“What Makes Engineers Tick?”
In this interactive session, we’ll present some findings from the EE Times “Mind of the Engineer” study. Are you a risk taker? Introverted or extroverted? Do you think others see engineers as contented or ambitious? We’ll have the answers from this year’s study, and the audience will be invited to respond to, enhance, challenge, and have fun with the findings.
Presenter: Rick Merritt, Silicon Valley Bureau Chief, EE Times

3:30pm – 4:15pm
Passport Program Prize Giveaway! – Come to the theater with your completed Exhibitor Passport and learn if you’ve won one of a slew of great prizes: a drone, digital camera, notebook, & more!